Lu & Elliot

heads carolina, tails california

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First Things, First

For the past four days I’ve been a resident of Sheraton Salt Lake City Hotel in Salt Lake City, UT, a hotel within walking distance to the largest outdoor sports tradeshow, Outdoor Retailer.

Twice a year thousands of people descend on SLC for the Winter and Summer markets to check out the latest gear, gadgets, fashion, footwear, etc. in the sporting goods world. Its like REI or any major sporting goods store you’ve ever stepped foot in, on serious steroids. Each brand, there to debut their latest collections, meticulously designs and constructs a kind of pop-up store so that buyers, media, publicists (me!), and other various attendees can get an idea for what they’re all about by simply walking by. Oh, and not to mention the legendary athletes who are humbly in attendance, just casually walking the show.

As a first time OR goer I was blown away by the larger than life build-outs accompanied by all of the down to earth, fun-loving outdoor enthusiasts I met along the way. My days at the show consisted of killer appointments with editors, publishers, and writers of major media publications including but not limited to: Outside Magazine, Men’s Journal, Transworld Business, Origin Magazine, Standup Paddle Magazine and Yoga Journal.

Below are the few photos I was able to snap running between the booths of my two labor-of-love clients, OluKai and VIVOBAREFOOT

OluKai at registration.

Brooks and their running mannequins.

The outside of OluKai’s 6 stall booth.

Keen’s enourmous sports themed booth, across from OluKai.

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One of VIVOBAREFOOT’s latest, the women’s Breatho Trail. After standing for almost 10 hours straight in a pair, I’m definitely a barefoot believer. Wish I would have gotten more pictures of these guys. But more importantly I really wish these photos did OR justice.

It’s weeks like this that remind me how much I love what I do…

xx

Lu

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Sometimes you have to make a press list so fast, you don’t have time to proof read all 1,398 contacts.  #PRproblems

Sometimes you have to make a press list so fast, you don’t have time to proof read all 1,398 contacts.  #PRproblems

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Lights, Camera, Your Name is on the Internet

Being a publicist means writing, a lot. Pitches, re-caps, reports, and the ever so vital PR tool - press releases. Fortunately for this publicist, it’s something I quite enjoy. 

I even have a running note on my iPhone about ways I can expand this little pastime outside of my on-going client duties. More brainstorming needed, but I really dig the contributors/articles on BULLETT

If you click over, you can find one of my latest releases here: Surfersvillage’s pick-up of a press release I co-wrote for my main squeeze, OluKai and their participation with the Punta Sayulita Classic; a premiere SUP Surf and Longboard competition in Sayulita, Mexico. Turns out there’s something neat-o about seeing your name on the internet.

Some visuals on this sweet shindig below.

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xx

Lu