Being a publicist means writing, a lot. Pitches, re-caps, reports, and the ever so vital PR tool - press releases. Fortunately for this publicist, it’s something I quite enjoy. 

I even have a running note on my iPhone about ways I can expand this little pastime outside of my on-going client duties. More brainstorming needed, but I really dig the contributors/articles on BULLETT. 

If you click over, you can find one of my latest releases here: Surfersvillage’s pick-up of a press release I co-wrote for my main squeeze, OluKai and their participation with the Punta Sayulita Classic; a premiere SUP Surf and Longboard competition in Sayulita, Mexico. Turns out there’s something neat-o about seeing your name on the internet.

Some visuals on this sweet shindig below.

xx

Lu

Oh two thousand twelve. This year. 

Over the course of this year my repertoire as a fashion publicist has grown to include a plethora of press releases under my belt, working with topnotch stylists, A-list celebrity placement, TV & film wardrobe collaborations and the exciting yet chaotic world of managing a showroom through it all. Working for a start-up has meant stressful, long hours and sometimes weekend homework but I am definitely stronger, smarter and more seasoned because of it.

As I say goodbye to my whirlwind West Hollywood career romance, here are some of my fav press hits from 2012.

(marlies|dekkers fall ‘12 lookbook featured on fashionindie.com)

(Rachel Bilson wearing La Petite Collection de Symbiotique on her hit TV show, Hart of Dixie)

(Taylor Swift hanging out and showing off a purple marlies|dekkers bra for her “I knew You Were Trouble” music video)

(Carly Rae Jepsen in one of my favorite Symbiotique necklaces on Chelsea Lately. A piece, as mentioned above, that she indeed wore several times)

(And probably the highlight of the year: emailing with Lady Gaga’s styling team and sending ILJA dresses for a secretive special appearance)

2012 has taught me the power of love and emotional support, the meaning of working hard and smart, and that with the right positive attitude one can always land on their feet. As I sit writing this and what is probably my last post in 2012 at my kitchen table, surrounded by my incredible family in North Carolina, reflecting on this past roller coaster of a year I am reminded what a lucky, lucky girl I am. And although 2013 is looking like it is completely and totally up in the air I couldn’t feel more ready or be more excited.

xx

Lu

Check it out! The result of one of my first pulls at THV! 

http://www.youtube.com/embed/wuTYsQdvc6w

{Judi Shekoni, talking Breaking Dawn at the Perks of Being a Wallflower premiere wearing our client, Gaydamak Jewellery.}

And here’s a snap of the lovely lady in THV’s Monique Collignon.

(http://www.moniquecollignon.com/NL)

Cool moment, had to share!

xx

Lu

Proud to announce that I have found a new job and home at THV PR! Here’s to my career as a fashion publicist - a path that continues to surprise, excite, and inspire me.

Check below for some snap shots of my new digs.

www.thvpr.com

xx

Lu